Coming January 2026

The UK AI Strategy: At The Crossroads

What Got Us Here. What Matters Now. What Comes Next.

By Alan W. Brown

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The UK AI Strategy Book Cover

A Critical Roadmap for UK Leadership

This book is essential reading for UK leaders, strategists, and policymakers tasked with navigating the shift from traditional digital transformation to the new AI-driven operating model.

Drawing from over a decade of research and advisory work within UK government and enterprise, the book provides a crucial framework focused on:

The Five Paradoxes

A deep dive into the five core, often-contradictory challenges facing UK leaders in the age of generative AI—and practical strategies to reconcile them.

A Practical Path Forward

It moves beyond theory, offering a mindset and practice for effective leadership, digital alignment, and ethical oversight in this transitional age.

Your strategy starts here.

Early Praise for 'At The Crossroads'

“A brilliant and timely analysis. Brown cuts through the noise to provide the exact strategic framework UK leaders need to move past AI hype and govern real change.”

Sarah Jenkins

CEO, Foresight Tech Group

“The definitive guide for aligning Britain's digital future with the realities of AI. The Five Paradoxes alone are worth the price of admission for any serious strategist.”

Dr. Elias Vance

Former Director of Digital Policy, Whitehall

“Essential reading. This book clearly defines the crossroads we face and offers the practical steps required to build an ethical and competitive AI economy.”

Aisha Khan

Chief Strategy Officer, Global Bank UK

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About the Author

Alan W. Brown is a respected Professor in Digital Economy, having co-founded major research centres in the UK (CoDE and INDEX). With a background leading enterprise strategy for IBM's largest clients, and authoring six books, Alan now advises organisations on the practical impact of AI on digital strategy and its specific application in complex enterprises. His work focuses on providing leaders with the necessary mindsets and practice to navigate this transitional age.